Are the people you want to impact feel attracted to your business? This article shares some Digital Marketing strategies to boost the interest in your brand while improving digital presence and generating sales leads towards your business.
A good title is all. As much as the reader, who will make the decision of visiting your site based on the title solely, browsers such as Google consider this aspect as the cornerstone of a website.
Have you noticed that the first browser search results display sites which title match the search wording? In order to show up on searches for concrete terms, use such term within the title, that will score you lots of points. And remember, when wording a title, make it short, Google will only display 65 characters.
Although some of the aforementioned strategies are part of an SEO strategy, there are numerous practices that can improve search engine ranking. This is a long-term plan, that may not bring instant results, but it is an excellent free approach.
Some SEO tasks we suggest are:
Linking your home page to a paid ad is not a good idea, the best approach is to create a landing page. A landing page helps conversion, this means, requesting visitors to fill in a form and/or click on a call to action button. Whereas a home page’s mission is entirely different, it is meant for people to explore and discover your business freely.
A landing page should contain the least exits possible, which means less links, or if possible, remove the menu or navigation bar. Regardless of the ad type, the call to action must be easy to find and stand out, either a button or a form to send.
A landing page must convince and convey the benefits of the products or services the business offers to potential customers briefly and concisely.
It’s estimated that users now spend more time on Facebook than browsing Google or other websites. And this is true for other social networks as well. Therefore, it is also strongly recommended to increase social network presence on those which may be useful to reach out your audience.
Retargeting campaigns reach users who have shown interest on a website. They are designed to get to visitors who have been identified as interested and who might be willing to purchase. It’s a reminder that they want to buy a certain product or service from your ecommerce.
These campaigns might be created through Google Ads, Facebook Ads, Perfect Audience, AdRoll, among others. Ads will show up in websites, YouTube videos and mobile apps from third parties which users visit to regain their attention.
URL’s provide browsers with information about the page it directs to beforehand, therefore the URL’s structure will help index it properly into the data base. The main difference between using a URL such as www.onibex.com/457$%page4scxR8gf34edit? instead of www.onibex.com/10-digital-marketing-strategies-for-your-ecommerce, is that in the second case both the user and the search engine will be able to better understand what the article is about, while the first one shares no clue about it.
Using friendly URLs Will also help maintaining a clear website structure. Obviously, having the right words for which we want to position the URL will aid ranking better. Each URL must consider a main keyword while matching the page title.
If several products are well ranked independently, the site will get a larger number of visits, which together will increase the website traffic exponentially.
To achieve this, SEO knowledge must be applied to each product, and optimize each of them as if they were the website main page: with a title, description, friendly URL, h1 and h2 tags, bold, italics, images and links.
There are some cases when it’s almost impossible to provide a long description or generate valuable content for the website from the product for sale. In such situations, it’s imperative to create a blog in order to bring traffic into the site.
Even when this is not the case for your business it is always a good idea to create a blog targeted to our audience, speaking about the industry or what surrounds it while also promoting our products directly or indirectly.
For many online stores, email marketing generates instant results traffic and sales wise. The broad recommendation is to work on several marketing techniques and activities to build a subscribers list. A list can be created by asking your customers to introduce their email when leaving the site, or you may add a suggested subscription form on your blog, home page and other locations.
There are hundreds of marketing activities which you may leverage to improve this marketing strategy such as to offer discounts or create a welcome or confirmation email sequences, abandoned cart, related products, and many more.